Renowned for her experimental and often surreal beauty looks, Alex’s work
continues to chart the correlation between art, science, nature and the magical.
Her editorial work has featured in a variety of publications including Vogue, Stylist,
Numero, W, Another Magazine, Dazed & Confused and i-D. Celebrity clients have
included Lady Gaga, Kate Moss, Frank Ocean, Sienna Miller and Courtney Love.
Working as make-up director for international fashion shows, Box has created some
of the iconic looks seen in the catwalk collections by Gareth Pugh, Karl Lagerfeld,
Alexander McQueen, Vivienne Westwood and Chanel.
As Creative Director of the Illamasqua, she was instrumental in shaping the brand’s
product development, imagery and creative vision from the conception of the brand,
until her departure in September 2015.
One outstanding facet of Alex’s career is her relentless drive for progress, seen in
both her cosmetic artistry, but also through her embrace of cutting-edge innovations,
enabling her to seamlessly blend the borders between fashion, art and technology.
A notable example of her work as a truly unique multi-platform artist is through her
development of an application, Splashbox, that utilizes Microsoft’s motion sensing
technology to allow users to virtually ‘paint’ 3d renderings of models, to inspire artistic
pursuits in others.
Alex has most recently been announced as Beauty Editor for Berlin’s cult fashion
& art magazine, ‘King Kong Magazine’.